ABOUT APT
ABBY POWELL TURPIN
Abby Powell Turpin is a seasoned communications, PR, and marketing professional, known for her storytelling skills and extensive strategic work in various areas across diverse industries.
Abby dedicated over 11 years to television news as an anchor, reporter, and executive producer, working in both local U.S. markets and at a national network. Her journalism work earned her multiple prestigious awards, including regional Edward R. Murrow, Associated Press, and Emmy awards.
Abby's accomplishments in broadcast journalism led her to the role of Director of Marketing and Communications at national nonprofit Keep America Beautiful. In this capacity, she developed environmental sustainability initiatives at the national level and managed a vast 700+ affiliate network, introducing impactful programs such as Affiliate of the Month and establishing the KAB Network Communications Group. Notably, her role as the writer and host of the Vision for America annual event earned her team 9 distinguished MarCom industry awards, including the esteemed Communitas Award for Excellence in Community Service.
Abby went on to serve as the Director of Internal Communications at national nonprofit Big Brothers Big Sisters of America. In this role, she delivered effective messaging to a wide range of internal stakeholders, including national staff and the extensive network of 230+ Big Brothers Big Sisters agencies nationwide. She spearheaded the complete overhaul of the organization's communication strategy, scripted and managed the content for the BBBSA National Conference, and served as the project manager for the organization's prestigious Big & Littles of the Year program.
In 2023, Abby launched APT Communications, Marketing, and Media with a core focus on genuine listening and proactive engagement. The APT Team tailors its communications and marketing work to the very unique requirements of the organizations and businesses they serve.
Abby is a graduate of Belmont University in Nashville, Tennessee. She and her husband are the proud parents of a 7-year-old daughter.
"There are few people that I have met during my 25+ year career that balance professionalism, talent, thoughtfulness, dedication, passion, and care for fellow employees and partners as well as Abby. She has an instinctive understanding of people and will initiate projects and prioritize activities to move organizational goals forward by coming to her team with a well thought out plan for executing on her initiative."
"For a state-level project with our university, I hired Abby to edit hundreds of videos and add them to our social media sites. She was meticulous with edits and exceeded all deadlines of this enormous project by weeks. She was a joy to work with and will be our top choice to collaborate with on future projects."
"I've said several times that Abby is the finest writer I've ever collaborated with and it's true. I'm sure her background in journalism plays a significant role, as she possesses a knack for tailoring her writing to resonate with multiple diverse audiences. Abby hones in on the crucial details we lay out and demonstrates a strong attentiveness to our strategic objectives. Undoubtedly, she is the top communications consultant I've ever brought on board."
The APT Team also includes experts in the following:
Fundraising
Events
Website Design
Please contact us to learn more about the team and how we can help you address your specific needs.
Put us to work for you.
Contact us directly at aptmediacomms@gmail.com or fill out the form on the contact page.